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| About fwd_ctrl.reel Past - Future = Now Nike AM90 HCI MTV Dejitaru Sony Ericsson O2 Idents Ctrl+Alt+Shift KIA Contact Web Client Area All rights reserved © 2009. |
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Fwd_ctrl. is a forward thinking design unit comprised of designers, directors, animators and copy writers who use visual language with new methodology to carry the message. The mission is to create visual communication that is not defined by a predetermined set of rules or values but that is brief appropriate, brand aware, strongly researched, well developed and specific to the individual needs of the client/end user. Determined to stay true to what we believe, we want to use new and emerging media to carve our own path rather than follow in those made by others; therefore keeping our integrity and not compromising a concept for the sake playing it safe. |
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This is the spring/summer '09 showreel. For more information or to request a press pack please contact info@fwdctrl.com. | ||
| Past - Future = Now: M&C Saatchi/HYPtv/Johnnie Oddball | |||
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As part of M&C Saatchi and HYPtv's 24 Hour Challenge we produced a 30" advert for the ICA, with the theme being 'NOW'. We decided that the 'now' was not a moment that could be visually represented but it was a by product of the Past minus the Future. The video shows a duplication of events happening simultaneously, the left side being the past and the rightside being the future in reverse. Therefore the point at which they meet, which is never shown, is the 'now' but can only be experienced at the ICA. | ||
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| Nike AM90 HCI Advertisement | |||
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Presenting the HCI revolution: a commercial that allows users to define content based on their interests. Where conventional advertisements merely try and form a bond with the viewer on the hope of a later connection in store or online, the HCI allows viewers to interact in a real time environment. Its multi-platform capability works with streaming sites such as 4OD, HBO on Demand as well as the iPhone and Blackberry. Competition entry set by Nike/Footlocker. |
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| MTV Dejitaru | |||
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MTV Dejitaru was born out of the now defunct MTV broadcasting corporation. It is a government guided corporation aiming to provide a better lifestyle to all citizens. In the year 2031 the new flagship project of Dejitaru is well underway; MTV education. In a world where Japan is now leader of the global community, MTV endeavours to inform its youngest and brightest pre-citizens on all aspects of the MTV life.However, in the period of digital enlightenment, things could not be further from the truth. Competition entry set by MTV/Swatch.
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| Sony Ericsson Project Greenheart | |||
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A self-motivated brief in response to Sony Ericsson's plans to release an 'Eco Phone' in the near future. This advertising campaign covers a wide format of design solutions including a television advert, digital user guide, shop window display point of sale, editorial advertisement and website banner. |
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| O2 "We're Better Connected" Idents | |||
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O2 offer services not only through phone communication but also via the O2 stadium, which houses sporting events such as the Olympics as well as major Music concerts. With this in mind, adverts and idents were created under the titles music, sport and talking/relationships. The phones interact with each other more and more as the idents progress, ending with a resolution in the final adverts. The main focus is the iPhone, only available on O2. A white set was built from sratch in order to create a neutral environment for the content to sit amongst. With white and blue being the O2 colours we ensured these were the main colours used in the idents. See images below. |
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| Ctrl+Alt+Shift | |||
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The United Nations has committed itself to making the treatment, care and support of people living with HIV universally accessible by 2010. With just over two years to go, the majority of people living in developing countries remain unaware of their HIV status, and those that do often fail to access treatment, even when it is free. For millions of people, fear of HIV forces them into denial and secrecy – such is the stigma that plagues testing and treatment. | ||
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| KIA Football Idents | |||
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The aim of this project was to rebrand KIA and push advertising of the car manufacture back toward its target market, picking up on the key brand values that the company holds.
Advertising the KIA brand and its major brand qualities that set KIA apart, being its reliability and 7 year warranty. Due to this emphasis was put on the cars instrument panel and the mileage that is ever increasing. Played through the commercial breaks that are present during a football match, with particular placement being during the FIFA World Cup that KIA proudly sponsors. Click images to enlarge |
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For general enquires or to request portfolio: info@fwdctrl.com fwd_ctrl. is available on the following networks: Behance Cargo Collective Eyeka Society 6 For regular updates please subscribe to the following feeds: fwd_ctrl.rss fwd_ctrl.podcast External Links: GF Smith Creative Review Tenfold HQ A14 Printfinishing Shellsuit Zombie Dirty Mouse It's Nice That |
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