fwd_ctrl.podcast

24 Hour Advert for M&C Saatchi and HYPtv

Sat, 14 Nov 2009 10:19:00 +0000

Our contribution to this years 24 Hour Ad challenge for M&C Saatchi and HYPtv. Selected from over 200 teams, fwd_ctrl were asked to compete alongside another 19 of the top film makers and creatives in the UK. Working with David Bailey and Miki Hyogo.

ETL Sydney 2010 Sales Conference

Sat, 14 Nov 2009 09:27:24 +0000

Our recent work for Educational Technologies of Hong Kong.

Nike AM90 HCI Advertisement

Fri, 04 Sep 2009 22:57:08 +0100

Presenting the HCI revolution: a commercial that allows users to define content based on their interests. Where conventional advertisements merely try and form a bond with the viewer on the hope of a later connection in store or online, the HCI allows viewers to interact in a real time environment.
Its multi-platform capability works with streaming sites such as 4OD, HBO on Demand as well as the iPhone and Blackberry.

O2 'We're Better Connected'

Tue, 28 Jul 2009 18:44:58 +0100

Sport Ident.
O2 offer services not only through phone communication but also via the O2 stadium, which houses sporting events such as the Olympics as well as major Music concerts. With this in mind, adverts and idents were created under the titles music, sport and talking/relationships.
The phones interact with each other more and more as the idents progress, ending with a resolution in the final adverts. The main focus is the iPhone, only available on O2.

O2 'We're Better Connected'

Tue, 28 Jul 2009 18:44:13 +0100

Music Ident.
O2 offer services not only through phone communication but also via the O2 stadium, which houses sporting events such as the Olympics as well as major Music concerts. With this in mind, adverts and idents were created under the titles music, sport and talking/relationships.
The phones interact with each other more and more as the idents progress, ending with a resolution in the final adverts. The main focus is the iPhone, only available on O2.

Sony Ericsson Project Greenheart

Tue, 21 Jul 2009 17:03:02 +0100

A self-motivated brief in response to Sony Ericsson's plans to release an 'Eco Phone' in the near future. This advertising campaign covers a wide format of design solutions including a television advert, digital user guide, shop window display point of sale, editorial advertisement and website banner.

Ctrl+Alt+Shift

Tue, 21 Jul 2009 16:34:54 +0100

The United Nations has committed itself to making the treatment, care and support of people living with HIV universally accessible by 2010. With just over two years to go, the majority of people living in developing countries remain unaware of their HIV status, and those that do often fail to access treatment, even when it is free. For millions of people, fear of HIV forces them into denial and secrecy – such is the stigma that plagues testing and treatment.

MTV Dejitaru

Sat, 04 Jul 2009 13:22:19 +0100

MTV Dejitaru was born out of the now defunct MTV broadcasting corporation. It is a government guided corporation aiming to provide a better lifestyle to all citizens. In the year 2031 the new flagship project of Dejitaru is well underway; MTV education. In a world where Japan is now leader of the global community, MTV endeavours to inform its youngest and brightest pre-citizens on all aspects of the MTV life.

With reliable power from the Japanese Nuclear Service (JNS) your teacher, Miss Takami, guides you through the curriculum from Geography to Economics, apparently giving young minds an important education. However, in the period of digital enlightenment, things could not be further from the truth.

fwd_ctrl.reel

Sat, 04 Jul 2009 13:02:38 +0100

This is the '09 showreel.