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Music
Sport
O2 'We're Better Connected'
O2 offer services not only through phone communication but also via the O2 stadium, which houses sporting events such as the Olympics as well as major Music concerts. With this in mind, adverts and idents were created under the titles music, sport and talking/relationships.
The phones interact with each other more and more as the idents progress, ending with a resolution in the final adverts. The main focus is the iPhone, only available on O2.
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